Elevate Your Game. Unlock Your Potential.

with Craft Masters Robert Boyd

At Craft Masters, we specialize in developing athletes through elite-level skill training, mobility & strength development, and game IQ enhancement. Led by Robert Boyd, a proven trainer with over a decade of experience and a championship-winning background, we help athletes build confidence, sharpen their abilities, and dominate on the court.

Why Train with Us?

✔ Personalized Training Plans – Tailored workouts to match your skill level and goals
✔ Mobility & Strength Focus – Improve movement efficiency and injury prevention
✔ Game IQ & Mental Toughness – Learn to read the game, handle pressure, and stay ahead
✔ Proven Track Record – Trained state champions and elite-level athletes

Training Programs Offered

📌 Individual Training – One-on-one customized coaching
📌 Group Training – Competitive sessions to enhance team dynamics
📌 Monthly Plans – Flexible training schedules (2, 3, or 4 sessions per week)

"Growth happens when you commit to the details. Master the small things, and the big things will follow."

ABOUT ME

ROBERT BOYD

Robert Boyd is a highly respected basketball trainer and mobility expert with over a decade of experience in developing athletes at all levels. His passion for the game and dedication to youth development have made him a sought-after coach and mentor in the basketball community.

In 2019, Robert served as a trainer at St. Mary’s Orchard Lake, helping the program earn its status as the #1 team in the state. From 2022 to 2024, he played a pivotal role as a Trainer and Coach for De La Salle High School, where he contributed to the team’s 2022 State Championship victory. In the other year, he trained a De La Salle player separately from the team. His expertise in mobility, fitness, and skill development has helped numerous athletes reach their full potential on and off the court.

Over the last four years, Robert has been a part of numerous summer camps, including Brother Rice and The Talent Factory, where he oversees the mental health station.

A former Scholar-Athlete at Central Michigan University (2009), Robert understands the importance of balancing academics and athletics. His commitment to training extends beyond physical performance, emphasizing discipline, work ethic, and mental resilience.

With a deep passion for youth advocacy and player development, Robert Boyd continues to inspire and elevate the next generation of athletes through innovative training methods and personalized coaching.

About

Training Philosophy
&
Approach

Robert’s mission is to empower athletes with the mindset and skills to grow, perceive, and move forward in both sports and life.

Grow by understanding that success comes from mastering the small tasks—giving 100% effort to the details that build into major abilities.
Perceive by recognizing obstacles as opportunities for improvement and embracing challenges with resilience.
Move forward by focusing on what truly matters in the moment, committing fully to each step of the journey.

Through this approach, Robert helps athletes unlock their full potential, both on and off the court.

SUCCESS STORIES

Nnaemeka Ikechi

“Coach Rob has immensely helped me with my progress as both a basketball player and a person. He is the type to tell you the truth no matter what and wants to see you grow to your greatest potential. We first met when I was in 8th grade and with his workouts, I went from 240lbs to 200lbs and from no offers to now playing D1 basketball. Additionally, he taught me values that I use off the court that have developed me into being a better person and being more confident overall. A large part of my success is due to his constant belief in me through the highs and lows.”

Anthony Jones

"Rob is highly knowledgeable in basketball training, as well as strength and flexibility development. He takes his craft seriously, communicates effectively, and is passionate about helping both youth and adults improve. I highly recommend Rob to anyone who is serious about elevating their game on the basketball court."

Kaynna Jordan

"Working with Coach Rob has completely transformed me as both an athlete and a person. When I first came to him, I had the athletic potential, but I lacked flexibility and quickness. He not only recognized that but also helped me improve in those areas. One of the most defining moments in my journey was when I got injured. During that time, I felt lost and even considered walking away from the sport I love. But Coach Rob didn’t just help me recover physically—he helped me regain my confidence, my love for the game, and my belief in my own abilities.

His training is next level—he focuses on every aspect of development, from strength and skill work to the mental side of being an athlete. As he says, ‘We’re doing just as many mental reps as physical reps.’ He pushes me past my limits, holds me accountable, and challenges me to be the best version of myself. But what truly sets him apart is that he does more than just coach. He genuinely cares about his players and invests in their success both on and off the court. He has been a mentor, a role model, and someone I know I can always count on for guidance and support.

Because of Coach Rob, I’ve grown not only as a basketball player but as a person. I’m stronger, more disciplined, and more confident than I was before. I’m beyond grateful for everything he has done for me."

Aiden Samuels

Working with Coach Rob over the last year has made a remarkable difference in the way I use my body. Before I started, I was barely able to do a squat or touch my toes. With his help my body’s flexibility and strength has improved dramatically - now I’m able to squat over 315 pounds and dunk with no issues. Highly recommend!